STEP 1: RECOGNISE THE STRUGGLE OF YOUR AUDIENCE
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The power behind a social media marketing campaign that’s custom designed to: Attract, Convert, Close, Delight the exact right audience. It’s one with a singular purpose and audience in mind. That situation where your audience:
Struggles with an issue
Seeks a solution
Researches their options
Makes a decision to switch
STEP 2: SET YOUR SOCIAL MEDIA CAMPAIGN GOALS
SMART goals are key to staying on track. If you want to move your social media campaigns forward, stop creating ambiguous targets. Example of specific goals:
Achieve 250,000 visits within first 90 days.
Add 10,000 new contacts within first 90 days.
Acquire 500 new customers within first 90 days.
STEP 3: FIND YOUR ATTRACTIVE CONTENTS
This next step will help in every aspect of your content marketing. Finding the core topics you’ll write and talk about, plus create content around.
Take a moment to determine:
Your core topics (what content aligns with your business)
What you want to have people recognize you for (e.g. social media)
How success will look and feel when you get there
STEP 4: CREATE AN EMAIL WORKFLOW TO FOSTER YOUR LIST
Successfully getting leads from social media is not the end of the process. You must nurture those leads by starting your campaign with a targeted email and tracking the effectiveness of your campaign.
STEP 5: DESIGN CUSTOM LANDING PAGES
Now the fun begins! You’re ready to start creating landing pages to present your offer. You’ll want to write the content for your page first. Then you’ll come back through and optimize your landing page for SEO. Finally, you’ll ensure that your page includes a clear value proposition and a call to action.
STEP 6: COMPOSE AN ANNOUNCE BLOG POST
Each campaign deserves to get shared, and the best way to do that is through a blog post. Write a post that introduces your audience to your new campaign. Make sure the post centres on your campaign keywords and includes the specific long-tail keywords you’re targeting.
STEP 7: CREATE USE OF VIDEO (LIVE AND RECORDED) AND GRAPHICS
Creating several videos (produced and live) that support your campaign is a must. Show your audience how to do something, make something better, fix their problem. Usually, 2-3 video scripts is enough. Customized graphics for any blog posts, emails and social posts support your campaign to stand out.
STEP 8: LAUNCH YOUR SOCIAL MEDIA CAMPAIGN
You’re finally ready for launch. Congratulations! And this is the point where the real work begins. It’s time to promote, promote, promote.
FINAL STEP: ANALYSE AND REPORT RESULTS
Once you launch, it’s time to track and measure your campaign results. Analyse the data and compare them to the goals that were set in the beginning of the campaign. Find out what content is resonating with your audience and converting into real prospects, and what can be changed or adapted if it’s not.