MARKETING THROUGH VIRUSES- WHAT DOES A VIRUS HAVE TO DO WITH MARKETING? LIKE VIRUSES, VIRAL MARKETING STRATEGIES TAKE ADVANTAGE OF FAST DUPLICATION TO BLOW UP THE MESSAGE TO THOUSAND, TO MILLIONS WITH LITTLE EFFORT.
Viral marketing has been known as ‘word-of-mouth’, ‘creating a buzz’, ‘network marketing’. But it’s called “Viral Marketing” on the internet.
For highly effective of viral marketing campaign, you need to send the right message to the right people at the right time. Your message needs to create the interest, if you want them to share with others and interact with them for spreading.
The viral effect can spread through many different networks, including:
Social networking sites (Facebook, Twitter, LinkedIn, etc)
Video sharing sites (Youtube, Vimeo, etc)
Example: ALS ICE BUCKET CHALLENGE
The Ice Bucket Challenge is an activity involving dumping a bucket of ice water on someone’s head to promote awareness of the disease ‘Amyotrophic Lateral Sclerosis (ALS)’ and encourage donation to research. During 8-week period of 2014, ALS raised $115 million from this simple, creative idea.